Why “Chinophile”?

A Chinophile or Sinophile is someone who demonstrates a strong interest or love for Chinese culture and Chinese people. Chinophile is typically used to describe people who are not of Chinese descent but is very knowledgeable of Chinese history and culture, such as scholars. The magazines target customers will be Chinese millenial and gen Z consumers as well as Western consumers who are interested in Chinese culture. Even though “Chinophile” isnt typically used to describe Chinese people, the magazine will be named “Chinophile” because it will show how Western countries and cultures have begun to embrace modern Chinese brands, restaurants, models, etc. The magazine will also continue to encourage Western countries as well as the Fashion industry to embrace Chinese culture accurate and to Culturally appreciate instead of appropriate.