The software I used to create my project was indesign and photoshop. I used photoshop to edit my styling images. In photoshop there wasn’t any new technique I had to learn. On all my photos I edited them lightly because I wanted them to look more natural. I only edited the brightness, exposure, vibrance and …
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Industry Research
Noctis is a magazine that I found that is focused on creating a platform that is different from mainstream media and creating a new way of thinking. the latest issue is on subculture. The issue features innovators that influence fashion and art but are ignored by traditional platforms. I wanted to create a magazine like …
Relevance
Inclusivity and cultural appropriation are hot topics in the fashion industry right now. There is this call-out culture right now where consumers are holding magazines, brands, and publications accountable. Vogue Brazils fashion director resigned this year for cultural insensitiviy, glamour hungary was involved in a scandal where a photographer claimed that they had a rule …
Link To Dissertation
For my creative project I wanted to do a styling shoot that included clothes made by chinese designers and modeled by a chinese model. I ended up developing a magazine concept called Appreciation. Appreciation is a Niche Magazine dedicated to educating todays youth on Cultural Appropriation and Cultural Appreciation. I believe that the way to …
Model for photoshoot
From my previous experience in styling in New York City Ive worked with several photographers and agencies on test shoots with development models, all for free. So I definetely wanted to do the same for this project and find models that were willing to work for free or for a traveling stipend. Originally I wanted …
Photoshoot Concept
My styling shoot will take place on the 12th of August. I will be using a Chinese model and I will be shooting two different editorial themes. The first theme will be Chinese style clothing by Western brands. The second theme will be clothing by emerging Chinese designers. The mood boards for these two themes …
Schedule
The Magazine will include: An article on Chinese Food in London An article on Travel Destinations in China An article on Chinese models An article on Chinese emerging fashion designers An article on Western brands that incorporate Chinese designers Trend Pages A styling shoot will be done for articles 4 and 5. Day to Day …
What is the purpose and point-of-view of Chinophile
“Chinophile” will be a lifestyle/culture magazine. The magazine will be educational. In my dissertation I found that cultural appropriation and racism towards China is often ignored in Western countries because China lacks a voice in Western media. Many young Chinese millenials feel frustrated because unlike their parents they are not the subserviant non-english speaking foreigners …
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Why “Chinophile”?
A Chinophile or Sinophile is someone who demonstrates a strong interest or love for Chinese culture and Chinese people. Chinophile is typically used to describe people who are not of Chinese descent but is very knowledgeable of Chinese history and culture, such as scholars. The magazines target customers will be Chinese millenial and gen Z …
Introduction
For my independent fashion communication project I will utilize my dissertation research on the western stereotyping of China and how it has affected fashion today to demonstrate the emerging power of China in the Fashion industry as more than just consumers. Throughout history western brands have interpreted Chinese and Asian culture through fashion and the …
Margarets IFCP Blog 